Our Mission
Wild Pacific Salmon was founded on a simple belief: that everyone deserves access to accurate, unbiased information about one of nature's most remarkable foods. We are dedicated to promoting wild Alaskan salmon and sustainable seafood through education, awareness, and appreciation for these incredible fish.
Our mission is to connect people with the story of wild Pacific salmon - from the pristine waters where they swim to the plates where they nourish families. We believe that understanding salmon's remarkable life cycle, nutritional benefits, and sustainable harvest helps consumers make informed choices that benefit their health and the environment.
What We Believe
Wild is Worth Protecting
Wild salmon represent millions of years of evolution and a keystone species in Pacific ecosystems. Their continued abundance depends on sustainable management and habitat protection. By choosing wild salmon, consumers support the fisheries and communities committed to responsible stewardship.
Knowledge Empowers Choice
We believe informed consumers make better choices. Understanding the difference between wild and farmed salmon, knowing how to identify quality fish, and appreciating proper preparation techniques helps everyone enjoy the full benefits of this extraordinary food.
Tradition Meets Science
For thousands of years, indigenous peoples of the Pacific Northwest and Alaska have depended on salmon. Modern fisheries science builds on this traditional knowledge to ensure salmon will continue nourishing communities for generations to come.
Our Commitment to Accuracy
Every piece of information on this site is carefully researched and fact-checked. We rely on peer-reviewed scientific literature, government agencies, academic institutions, and recognized industry experts to ensure accuracy. When the science evolves, we update our content accordingly.
We cite our sources and link to authoritative references so you can verify information and explore topics in greater depth. Transparency builds trust, and we believe you deserve to know where our information comes from.
Supporting Sustainable Fisheries
We support the hardworking fishermen, processors, and coastal communities that bring wild salmon from ocean to table. Alaska's wild salmon fisheries represent a model for sustainable resource management that other fisheries worldwide seek to emulate.
By promoting wild salmon, we help maintain demand for sustainably harvested seafood, supporting the economic viability of responsible fishing practices.
Connect With Us
We welcome questions, feedback, and stories from our readers. Whether you're a longtime salmon enthusiast or just discovering the world of wild seafood, we're here to help you learn more about these amazing fish.
Thank you for visiting Wild Pacific Salmon. We hope the information here helps you enjoy wild salmon to the fullest while supporting the sustainable fisheries that make this incredible food possible.
Explore our sustainability page or contact us with questions.